Qualitative

Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects.

  • Focus Groups
  • Mini Groups
  • Brainstorming Sessions
  • IDIs
  • Paired IDIs
  • Ethnographic Observations
  • Cognitive Interviews

Due to recent global events, we have explored and implemented remote ways of doing qualitative research:

  • IDIs on Zoom
  • Virtual FGDs on Zoom
  • Virtual Dyads on WhatsApp
  • Online Bulletin Boards on WhatsApp or Google Classroom
  • “Auto-Ethnos” on any suitable platform

We will also use proprietary platforms, if provided by clients.

Watch our Video on YouTube here

Or read the full PDF pilot report here