The General Data Protection Regulation (GDPR) came into effect across the European Union in May 2018.
Lacking data protection / data privacy legislation of their own, most African countries have decided to adopt and already implement GDPR – or to do so in the near future.
In Kenya, the Data Protection Act of 2019 has come into effect. To read our Data Privacy Statement, please click here.
Outside Kenya, across all of our areas of operation, Infinite Insight has opted for full compliance with GDPR, if no country-specific regulations have come into effect:
All respondents will be asked to sign Informed Consent Forms, which allow for the contact details of their outlets to be entered into a data base to facilitate future marketing activities.Should data be made available to Third Parties (i.e. Parties other than the main commissioning client), a second consent form will be obtained.
So, procuring informed consent form will meet the major criteria of implementing GDPR:
Opting in and consenting to sharing data does not diminish respondents’ right to revoke at any point, if data have been stored inappropriately (not anonymous) by an agency:
