Background
UndaMeta is an initiative by Teresa Lubano (Shop Nanjala) and Dr. Francisca Odundo (University of Nairobi), which is supported by the African Hub for Sustainable Creative Economies.
UndaMeta is an online platform, showcasing African-inspired fabric designs for sale; it will link fabric designers, fabric producers, and fashion producers.
The objective of inserting questions in Infinite Insight’s omnibus survey was to:
- Estimate the proportion of Kenyan consumers, who buy fabrics vis-à-vis ready-to-wear clothes from retail outlets and second-hand apparel (mitumba).
- To ascertain the popularity of African designs when purchasing fabrics.
- To measure support for an African-based value chain in the production and design of fashion.
- To gauge Kenyan consumers’ acceptance of sharing African designs with Non-Africans; i.e. whether misgivings about “cultural appropriation” come into play.
Infinite Insight was authorised by UndaMeta to publish the results of the study.