Senior Management - Infinite Insight

Introduction

Our senior management staff are primarily responsible for the day to day operations of Infinite insight at the “front office” level as well as the always critical task of field operations which involves a lot of travel, evaluating, hiring and training project related research support staff such as interviewers etc. Most importantly, they are tasked with implementing the vision of the company set down by our directors.

Without them and our supporting staff in Quant and Qual, we would never be able to complete our diverse research projects on time and within their specified budgets. Our happy clients are a testament to their talent and professionalism. As such, we owe them a great deal of gratitude.

Maryann Murugi

Finance & General Manager

Maryann has over eight years experience in financial monitoring and analysis of financial reports. She is in charge of analysing revenues and expenditure trends, budgeting, cash flow forecasts and payroll. As the MSRA Ethics Champion, she incorporates ethics trainings in all our project briefings.

She is a Certified Public Accountant (CPAK) and has a Bachelor’s of Commerce degree from the University of Nairobi. She is also a member of ICPAK and MSRA

Naftali Waburi

Research Director (Quant)

Naftali started in market research in 2002. He is an experienced all round research professional covering both qualitative and quantitative. Specifically, Naftali has handled FMCG, Financial (both banking as well as Insurance), Manufacturing, Service and telecommunication.

Geographically, Naftali has handled projects in almost all the markets within the Eastern Africa Region, from Egypt to Botswana, Angola to Madagascar, Eritrea to Somaliland. Naftali holds a MBA Strategic Management and an BBA in Marketing.

Paul Mboya

Senior Field Coordinator

Paul is a graduate in Philosophy. He is an MSRA accredited field manager. Prior to joining Infinite Insight, he was a Project Supervisor at Dalberg formerly Research Solutions Africa (2011 to 2014).

In addition, Paul has coordinated national opinion polls across East and Southern Africa. He has extensive experience in handling large quantitative projects in Kenya, Ethiopia, Uganda, DR Congo, Malawi, Zambia etc.

Emmanuel Bita

Senior Field Coordinator

Emmanuel is a Business Administration professional who graduated in Business Management while also obtaining a Diploma in Marketing. He has over 12 years experience in managing Social & Market Research Operations in various countries including Kenya, DR Congo, Tanzania, Uganda, South Sudan, Somaliland, Rwanda, Burundi and other countries in Eastern Africa.

Prior to joining Infinite Insight, Emmanuel worked with major Kenyan research companies — which includes TNS Research International and Milward Brown — in various Field Operations Management capacities. At Milward Brown (now Kantar), he received an award as the best performing Field Coordinator. Since joining Infinite Insight in 2014, he has coordinated numerous opinion polls in Kenya, Somaliland, DR Congo, and Tanzania.

As an MSRA member, he has acquired accreditation in Research – Field Supervision while also undergoing further training in Introduction to Research Training – Methodology and Quantitative & Qualitative Research. Lastly, Emmanuel is also an expert in English Kiswahili translations.

Stella Kahianyu

Data Analyst

Stella is a results-driven Data Analyst at Infinite Insight, with over five years of experience transforming complex datasets into actionable insights. She uses her expertise in SPSS, Python, R, Tableau, Power BI, and other data processing tools, to provide accurate visual, and statistical analysis. Stella enjoys designing interactive dashboards and optimising databases to improve data quality.

She works well in a collaborative environment and with cross-functional teams to ensure data accuracy and deliver high-quality research results from fieldwork across sub-Saharan African markets.

Stella holds a MSc. in Mathematical Sciences from the African Institute for Mathematical Sciences (AIMS), Senegal, and a BSc. in Applied Statistics with IT from Maseno University.

Judith Musyoka

Research Executive

Judith is a highly motivated and results-driven Qualitative Research Professional with 12 years of experience in the Research industry. Key areas of specialisation include moderating Focus Group Discussions (FGDs), In Depth Interviews (IDIs) and Key Informant Interviews (KIIs).

One notable skill is her ability to source and identify suitable respondents of all calibres for our research projects. Further, she has successfully created and led effective recruitment teams.

Over the past few years, Judith has worked and moderated many important studies for some of our biggest, most high profile global clients.

She holds a degree in Business Administration and has undertaken several courses and training in the Research field.