MSRA Market & Social Research Training 2025
As one of the MSRA‘s founding members, the Directors and Senior Management at Infinite Insight are always keen on promoting … Read more
Getting TV Programming Feedback From Kenyans before Launch
Today’s mainstream media landscape is very competitive. You have major global brands from the Western world including a wide array … Read more
Conducting Quantitative Field Work in Somalia
Greetings from Somalia! When we say that “We Know Africa!”, it reflects our deep, on-the-ground experience. Our staff work across … Read more
Conducting Quantitative Field Work in Djibouti
We are always excited to conduct social and market research projects any where in Africa. One of our very important … Read more
Conducting Quantitative Field Work in Somaliland
When you’re able to transport tablets across the “challenging” borders of Somaliland in order to conduct an important Quant project … Read more
Getting Consumer Insights from Kenyans
This month, we completed a fascinating qualitative research project for a well known global manufacturer that has a stellar reputation … Read more
Getting Beauty & Hair Care Products Feedback from Kenyans
Here’s an interesting research project that came across our desk a few weeks ago. The purpose was to obtain consumer … Read more
2023 Economic Comfort Segments CATI Omnibus Kenya
Background: On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more
The Popularity of ChatGTP & X in Kenya
Background In October 2022, Elon Musk bought Twitter. In June 2023, the service was rebranded as X. Drastic changes in … Read more
Update on Financial Comfort Segments – Kenya
Background On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more
Conducting Quantitative Fieldwork in the Democratic Republic of Congo
Salutations de la République démocratique du Congo (RDC)! When we say “We Know Africa”, it reflects our deep, on-the-ground experience.Given … Read more
Conducting Social Research on Reproductive Planning
Recently, our company was tasked with a very important research project to gather opinions and perceptions in the area of … Read more