Salutations de la République démocratique du Congo (RDC)!
When we say “We Know Africa”, it reflects our deep, on-the-ground experience.
Given its geopolitical importance within Africa, successfully conducting market research in the DRC is often complex. Requiring local expertise to navigate around regions affected by conflict.
Our on-the-ground team led by Paul our senior field coordinator, successfully covered its two major hubs – Kinshasa and Goma, the latter in the middle of heightened tensions.
Paul shared some of his thoughts while he was in DRC:
“The complex study which required a real-time transmission via live video feed right from the respondents’ homes to our hub in Nairobi and to our client in Europe was a huge tech success.
Thanks to the synergy among the robust project teams of local coordinators, moderators and interpreters. We applaud the professionalism, dedication and versatility of our DRC team and the hospitality of the target population.”