2023 Economic Comfort Segments CATI Omnibus Kenya

Background:

On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions of our own. We decided to devise a classification of households’ economic status, in order to replace the lengthy LSM predictor questions in telephonic surveys. We have run these questions in
two consecutive CATI surveys.

Economic Comfort Segments & Household Incomes:

The baseline measurement was taken prior to President Ruto’s inauguration on September 13th, 2022.

The results of the follow-up survey in November of that year reflect the initial optimism: mean household incomes increased and the proportion of self-perceived economically disadvantaged households decreased. Only among the least affluent segment did incomes decline.

Please see the attached PDF (1.2MB) below to read full document.

Economic Comfort Segments – Excerpts from the CATI Omnibus in Kenya 2023

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