Data Collection

Our Data Collection department is led by experienced field managers.

Across our core markets (East, West, and Southern Africa), we maintain field forces of experienced interviewers, team leaders and supervisors.

In other markets, we enlist the services of field suppliers, all of whom we have worked with on many occasions over the years.

We currently use CAPI, CATI and CAWI data collection methods in our research projects. Platforms we use include Dooblo, RCS, Kobo and Nebu.

Thanks to the ubiquity of reliable Internet communications, we have embraced technologies that have allowed us to adapt quickly while also diversifying our portfolio:

We established Online Communities as well as CATI Panels in our most important markets.