Qualitative

Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects.

  • Focus Groups
  • Mini Groups
  • Brainstorming Sessions
  • IDIs
  • Paired IDIs
  • Ethnographic Observations
  • Cognitive Interviews
Zoom
WhatsApp
Google Meet
Microsoft Teams logo
Google Classroom

Due to recent global events, we have explored and implemented remote ways of doing qualitative research:

  • IDIs on Zoom
  • Virtual FGDs on Zoom
  • Virtual Dyads on WhatsApp
  • Online Bulletin Boards on WhatsApp or Google Classroom
  • “Auto-Ethnos” on any suitable platform

We will also use proprietary platforms, if provided by clients.

Please see our Pilot III Remote Qualitative Research video on YouTube.

Or read the full PDF pilot report here