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Focus Group Discussions

Media Focus group discussion females - 2024

Getting TV Programming Feedback From Kenyans before Launch

February 20, 2026October 10, 2024

Today’s mainstream media landscape is very competitive. You have major global brands from the Western world including a wide array … Read more

Categories News Tags Focus Group Discussions, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya, TV
Moderator leading a group discussion - via Pexels

Getting Consumer Insights from Kenyans

February 4, 2026March 19, 2024

This month, we completed a fascinating qualitative research project for a well known global manufacturer that has a stellar reputation … Read more

Categories News Tags Focus Group Discussions, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya, Smartphones
Kenyan woman with nice hairstyle - via Pexels

Getting Beauty & Hair Care Products Feedback from Kenyans

February 18, 2026February 13, 2024

Here’s an interesting research project that came across our desk a few weeks ago. The purpose was to obtain consumer … Read more

Categories News Tags Beauty Industry, Focus Group Discussions, Haircare Industry, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya
A Maasai family in Kenya

Conducting Social Research on Reproductive Planning

February 20, 2026August 16, 2023

Recently, our company was tasked with a very important research project to gather opinions and perceptions in the area of … Read more

Categories News Tags Family Planning, Focus Group Discussions, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya, Research in South Africa, South Africa

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  • Research & Omnibus in DRC - June 2022
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