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Kenya

ESOMAR 2026 Conference in Nairobi, Kenya

Update from ESOMAR 2026 Conference in Nairobi

February 11, 2026February 7, 2026

This message was sent by our MSRA Secretariat: 📌 Africa 2026 was a powerful moment for our industry — and … Read more

Categories News Tags AI, Althea McCourt, Conferences, ESOMAR, Events, Kenya Leave a comment
Infinite Insight - field research team

Getting ready for new research project

September 11, 2025September 2, 2025

After a busy week of testing our new tablets and smartphones for our upcoming mobile research project, the next step … Read more

Categories News Tags field work, Kenya, training Leave a comment
Former MSRA Chairpersons including Althea McCourt together with the current Chair & Vice Chair @ 14th Annual MSRA Conference

Updates from the14th Annual MSRA Conference

January 21, 2026August 29, 2025

It was wonderful to see fellow colleagues in Kenya’s dynamic social and market research landscape at the 14th Annual MSRA … Read more

Categories News Tags AI, Conferences, Events, Kenya, MSRA Leave a comment
14th Annual MSRA Conference

14th Annual MSRA Conference on AI

January 19, 2026August 28, 2025

As a proud corporate member of the Marketing & Social Research Association (MSRA), our staff always look forward to its … Read more

Categories News Tags AI, Althea McCourt, Conferences, Events, Kenya, MSRA Leave a comment
2025 MSRA Advanced Training Session

Updates from MSRA Advanced Training Workshop

January 21, 2026July 23, 2025

This year’s Advanced Training workshop was fantastic. It took place at the Heron Court Hotel with around 10 participants. Althea … Read more

Categories News Tags Althea McCourt, Events, Kenya, MSRA, training, Workshops Leave a comment
ESOMAR - Africa 2026 Conference - Nairobi Kenya

Annual ESOMAR 2026 Conference to be hosted in Kenya

September 17, 2025June 27, 2025

This is exciting news for the vibrant social and market research community throughout Africa. Why? 👀🧐 Because ESOMAR, the world’s … Read more

Categories News Tags Africa 2026, Conferences, ESOMAR, Events, Kenya Leave a comment
Media Focus group discussion females - 2024

Getting TV Programming Feedback From Kenyans before Launch

February 20, 2026October 10, 2024

Today’s mainstream media landscape is very competitive. You have major global brands from the Western world including a wide array … Read more

Categories News Tags Focus Group Discussions, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya, TV
Moderator leading a group discussion - via Pexels

Getting Consumer Insights from Kenyans

February 4, 2026March 19, 2024

This month, we completed a fascinating qualitative research project for a well known global manufacturer that has a stellar reputation … Read more

Categories News Tags Focus Group Discussions, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya, Smartphones
Kenyan woman with nice hairstyle - via Pexels

Getting Beauty & Hair Care Products Feedback from Kenyans

February 18, 2026February 13, 2024

Here’s an interesting research project that came across our desk a few weeks ago. The purpose was to obtain consumer … Read more

Categories News Tags Beauty Industry, Focus Group Discussions, Haircare Industry, Judith Musyoka, Kenya, Qualitative Research, Research in Kenya
Kenya Economy - woman selling fruits

2023 Economic Comfort Segments CATI Omnibus Kenya

October 30, 2025December 16, 2023

Background: On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more

Categories Reports Tags CATI, Kenya, Omnibus, PDF Leave a comment
AI Chatbots like ChatGTP are getting popular

The Popularity of ChatGTP & X in Kenya

August 6, 2025December 12, 2023

Background In October 2022, Elon Musk bought Twitter. In June 2023, the service was rebranded as X. Drastic changes in … Read more

Categories Reports Tags AI, CATI, ChatGTP, Kenya, Omnibus, X Leave a comment
Economic Comfort Segments in Kenya

Update on Financial Comfort Segments – Kenya

August 13, 2025December 6, 2023

Background On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more

Categories News Tags CATI, Kenya Leave a comment
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  • Infinite Insight and Consumer Ideas launch their CATI panels
  • Research & Omnibus in DRC - June 2022
  • Update on Financial Comfort Segments - Kenya - Release (December 2023)
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  • Update on Financial Comfort Segments - Kenya - Report (Dec 2023)

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