Getting ready for new research project
After a busy week of testing our new tablets and smartphones for our upcoming mobile research project, the next step … Read more
Kenya
14th Annual MSRA Conference on AI
As a proud corporate member of the Marketing & Social Research Association (MSRA), our staff always look forward to its … Read more
Annual ESOMAR 2026 Conference to be hosted in Kenya
This is exciting news for the vibrant social and market research community throughout Africa. Why? 👀🧐 Because ESOMAR, the world’s … Read more
2023 Economic Comfort Segments CATI Omnibus Kenya
Background: On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more
The Popularity of ChatGTP & X in Kenya
Background In October 2022, Elon Musk bought Twitter. In June 2023, the service was rebranded as X. Drastic changes in … Read more
Update on Financial Comfort Segments – Kenya
Background On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more
Vaccine Hesitancy in Kenya – Report
Omnibus vs. Online Panels When Infinite Insight & Consumer Ideas decided to launch syndicated services with different sample sizes (Omnibus: … Read more
Making ends meet – Household Report 2022
Background Our partners, D3 Systems, sponsored a national CATI survey in Kenya and gave us the opportunity to append a … Read more
Update on Financial Comfort Segments in Kenya 2022
Background Earlier in the year (August, 2022), we included some questions in a CATI poll, in order to measure levels … Read more