Yemi Oniyitan Named a NiMRA Fellow

It is with great pleasure that the Infinite Insight family reports about an amazing accomplishment from one of our original founders, Yemi Oniyitan. Through his company, Consumer Ideas, Yemi and his team have been a valuable Partner who handles all of our Research projects for the West Africa region.

At this year’s NiMRA Conference, Yemi was made a Fellow for his nearly three decades of dedication, expertise and professionalism that he has brought to the Social & Market Research community in Nigeria. He shares his thoughts here in his LinkedIn post which we have copied below.

Yemi becomes a Fellow at NiMRA 2025 Conference

📌📍 From Aspiration to Responsibility, A way to End Year 2025!

My first NiMRA conference in March 2006 felt like walking into a room of legends. The Fellows were the authors of the textbooks, the shapers of our discipline. To now be counted among them is a moment I approach with immense humility and gratitude.

Being named a Fellow is not an endpoint. It is a call to deeper service. I am happy to contribute to the association’s future, to support its mission of ‘‘elevating the data, research, and insight disciplines”, and to ensure we pass on a stronger, more vibrant profession to the next generation.

Thanks to everyone who has been part of this journey. 📍📌

Congratulations Yemi! The entire Infinite Insight family over here in Kenya are very proud of you, but also due to how much you mean to our company. 🙏🏼